Cookie Policy for WaggerSwagger

Effective Date: 2026/09/13

Last Updated: 2026/09/13

Welcome to the Cookie Policy of WaggerSwagger (accessible at https://waggerswagger.store). This document explains in clear, plain language how and why WaggerSwagger (“we,” “us,” or “our”) deploys cookies, tracking pixels, web beacons, and related tracking technologies when you browse our pet-themed home decor, apparel, accessories, and gifts catalog, add items to your cart, or make a purchase.

This policy works alongside our primary Privacy Policy to provide full transparency regarding our data handling practices. It specifically addresses our technical tracking architecture—including the Meta Pixel (Facebook/Instagram), WooCommerce session cookies, WooPayments/Stripe fraud prevention mechanisms, and Mailchimp automation tags—under applicable international privacy frameworks, such as the EU/UK ePrivacy Directive and General Data Protection Regulations (GDPR), the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA), and Canada’s PIPEDA.

1. What Are Cookies and Tracking Technologies?

A cookie is a small text file containing a string of alphanumeric characters that a website places onto your computer, smartphone, tablet, or other internet-connected device when you visit. Cookies help websites remember your device, preserve your shopping cart across page loads, keep you logged into customer accounts, analyze web traffic, and deliver personalized product advertisements.

Cookies can be classified by their lifespan and origin:

• Session Cookies: Temporary cookies that are deleted from your device memory automatically once you close your web browser.
• Persistent Cookies: Cookies that remain stored on your device until they reach a designated expiration date or until you manually clear them via your browser settings.
• First-Party Cookies: Set directly by our domain (waggerswagger.store) to maintain core functionality, such as keeping track of your shopping bag contents.
• Third-Party Cookies: Set by external service providers operating on our behalf (such as Meta Platforms, Inc. or payment gateways) to enable cross-site analytics, fraud scoring, and targeted retargeting.

Other Tracking Technologies We Use

• Tracking Pixels (Web Beacons / Tags): A pixel is a 1×1 transparent graphic or small snippet of JavaScript embedded on web pages or within commercial emails. When you view a page or open an email, the pixel loads and transmits non-sensitive device and behavioral data back to a tracking server. We specifically deploy the Meta Pixel to measure ad conversions and run retargeting campaigns.
• Local / Session Storage: Modern HTML5 browser storage mechanisms that store localized data (such as temporary cart states or cached styling preferences) directly within your browser client.

2. How and Why WaggerSwagger Uses Cookies

We use cookies and associated tracking scripts for four core operational reasons:

1. Ensuring Seamless E-Commerce Functionality: Keeping track of the pet decor, graphic tees, mugs, or throw pillows you place into your shopping bag as you navigate between product collections, and preserving your checkout progress.
2. Platform Security & Fraud Prevention: Screening for card-testing bots, suspicious transactions, and unauthorized account access in coordination with our payment provider (WooPayments/Stripe).
3. Store Performance Diagnostics: Monitoring aggregate visitor volumes, detecting broken links, analyzing checkout drop-offs, and optimizing page load speeds across WordPress and WooCommerce.
4. Tailored Advertising & Campaign Measurement: Measuring the return on our Facebook and Instagram ad campaigns, serving relevant product recommendations to pet owners who have interacted with our catalog, and retargeting prospective customers across Meta-affiliated networks.

3. Comprehensive Cookie Inventory

Below is a detailed breakdown of the cookies and tracking scripts deployed on waggerswagger.store, organized by their technical category:

Category 1: Strictly Necessary (Essential) Cookies

These cookies are required for the basic technical operation of our WooCommerce storefront and checkout funnels. Because the site cannot function securely or process transactions without them, these cookies cannot be switched off in our on-site cookie preference center.

Cookie Name	Provider / Source	Purpose	Lifespan	Type
woocommerce_cart_hash	WaggerSwagger (WooCommerce)	Helps WooCommerce determine when cart contents and totals change as you browse our store.	Session	First-Party
woocommerce_items_in_cart	WaggerSwagger (WooCommerce)	Identifies whether your shopping cart contains items.	Session	First-Party
wp_woocommerce_session_*	WaggerSwagger (WooCommerce)	Contains a unique alphanumeric code assigned to each customer so WooCommerce knows where to retrieve your saved cart data in our database.	2 days (48 hours)	First-Party
__stripe_mid	WooPayments / Stripe	Captures fraud-screening device tokens to safeguard payment transactions against automated abuse and card theft.	1 year	Third-Party
__stripe_sid	WooPayments / Stripe	Temporary session identifier used by Stripe to maintain secure payment processing during the checkout process.	30 minutes	Third-Party
wagger_cookie_consent (or consent banner equivalent)	WaggerSwagger	Stores your preferences regarding cookie consent (Accept All, Reject Non-Essential, Custom) so we do not repeatedly prompt you on each page load.	1 year	First-Party

Category 2: Functional & Preference Cookies

These cookies remember your personalized settings and interactions to provide an enhanced, convenient shopping experience.

Cookie Name	Provider / Source	Purpose	Lifespan	Type
woocommerce_recently_viewed	WaggerSwagger (WooCommerce)	Tracks the pet gifts and decor items you recently viewed to display convenient “Recently Viewed” navigation widgets.	Session	First-Party
wp-settings-* / wordpress_*	WaggerSwagger (WordPress)	Preserves basic user interface layout preferences, visual settings, and administrative session states.	1 year	First-Party

Category 3: Performance & Analytics Cookies

These cookies collect aggregated, non-personally identifiable statistical information regarding how visitors land on and interact with our storefront.

Cookie Name	Provider / Source	Purpose	Lifespan	Type
_ga, _ga_* (or standard web analytics)	Web Analytics Provider	Measures visitor counts, traffic sources, average bounce rates, and high-traffic pet collections to help us improve site navigation.	13 months to 2 years	Third-Party
mailchimp_landing_site	Mailchimp / Intuit	Tracks which promotional email, newsletter link, or campaign directed you to our store to evaluate marketing performance.	2 weeks	Third-Party

Category 4: Advertising, Targeting & Tracking Technologies (Meta Pixel)

These technologies track your cross-site browsing behavior and e-commerce actions to deliver targeted advertisements on external social media channels and measure marketing effectiveness.

Cookie / Technology Name	Provider / Source	Purpose	Lifespan	Type
_fbp	Meta Platforms, Inc.	First-party cookie set by the Meta Pixel script on our store to assign a unique browser identifier. Used to deliver targeted Facebook/Instagram ads, evaluate conversion rates, and build audience groups.	3 months (90 days)	First-Party / Third-Party
_fbc	Meta Platforms, Inc.	Captured when you arrive at our storefront via a paid Facebook or Instagram link containing a fbclid query parameter. Enables attribution of conversions back to the ad you clicked.	90 days	First-Party / Third-Party
Meta Pixel (Client-Side JS)	Meta Platforms, Inc.	JavaScript tag embedded across our WordPress theme that fires real-time event notifications back to Meta servers.	Embedded Script	Third-Party Pixel

4. Deep Dive: How the Meta Pixel Operates

WaggerSwagger utilizes the Meta Pixel, an analytical and marketing tool provided by Meta Platforms, Inc. (1601 Willow Road, Menlo Park, CA 94025, USA / for European users: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

What Events Does the Meta Pixel Track?

When you interact with our catalog, the Meta Pixel monitors and reports standard e-commerce lifecycle events, including:

• PageView: Records whenever a customer lands on any page of our store.
• ViewContent: Triggers when you inspect a specific product page (e.g., a pet breed throw blanket, personalized dog mug, or cat lover hoodie).
• AddToCart: Fires when you place an item into your virtual shopping bag.
• InitiateCheckout: Records when you click through to our checkout screen.
• Purchase: Transmits the transaction value, currency, and product IDs upon order completion to measure ad campaign profitability.

How Meta Uses This Information

The collected event data—combined with technical parameters such as your IP address, browser headers, and hashed identifiers—is transmitted directly to Meta’s servers. This data enables Meta to:

1. Optimize Ad Delivery: Ensure our pet-themed advertisements are displayed to individuals most likely to appreciate them.
2. Build Custom & Lookalike Audiences: Match anonymized browser profiles with registered Facebook and Instagram accounts to reach existing shoppers or prospective customers sharing similar interests in pet care, decor, and animal welfare.
3. Conduct Conversion Attribution: Determine whether a customer who saw our social media advertisement ultimately completed a purchase on our store.

For comprehensive details on Meta’s data handling policies, please review the Meta Privacy Policy.

5. Regional Regulatory Disclosures & Legal Bases

5.1 European Union (EEA) & United Kingdom (UK)

Under the EU ePrivacy Directive (Directive 2002/58/EC as amended), the EU GDPR, and the UK GDPR / Data Protection Act 2018:

• Prior Explicit Consent: We do not deploy non-essential cookies (Category 2 Functional, Category 3 Analytics, or Category 4 Meta Pixel targeting) on your device unless you provide affirmative, uncoerced, opt-in consent via our on-site Cookie Consent Banner.
• Exempt Essential Cookies: Strictly Necessary cookies (Category 1) are exempt from consent requirements because they are indispensable for delivering the e-commerce service you explicitly requested (i.e., operating your cart and processing checkout).
• Right to Withdraw: You retain the right to withdraw or alter your cookie consent choices at any time without negative consequence to your ability to browse our catalog.
• International Transfers: Data captured via third-party cookies (such as Meta) is transferred to servers in the United States subject to EU Standard Contractual Clauses (SCCs) and UK International Data Transfer Addenda.

5.2 United States (California CCPA/CPRA & State Privacy Laws)

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), and similar statutes in other US states:

• “Sale” and “Share” Classification: Utilizing third-party marketing tags like the Meta Pixel to deliver targeted, cross-context behavioral advertising across different platforms is legally classified as “sharing” personal information, and falls within the broad statutory definition of a “sale,” even though we do not exchange customer data for cash.
• Right to Opt-Out: You have the absolute right to direct us not to sell or share your personal information.
• Global Privacy Control (GPC): Our storefront automatically detects and honors the Global Privacy Control (GPC). If your browser broadcasts an active GPC signal, our systems instantly disable Meta Pixel targeting and cross-context ad trackers for your browsing session.
• Non-Discrimination: We do not alter product pricing, deny services, or decrease website speed if you elect to opt out of advertising cookies.

5.3 Canada (PIPEDA Compliance)

In accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA):

• We provide transparent, understandable disclosures regarding all tracking technologies deployed on our storefront.
• By reviewing this policy, configuring your preferences on our consent banner, or continuing to browse our site, you provide meaningful consent for the limited collection of browsing data necessary to deliver and market our pet lifestyle catalog.
• Canadian shoppers are notified that tracking data routed through Meta Platforms and international service providers may be processed and stored on servers located within the United States.

6. How to Manage, Disable, or Revoke Cookie Consent

You maintain complete control over how cookies and tracking scripts are placed on your device. You can exercise your preferences through several accessible channels:

1. On-Site Cookie Preference Center

You can update your cookie preferences directly on our website at any time:

• Click the persistent “Cookie Settings” or “Manage Privacy Preferences” link located in the footer of every page on waggerswagger.store.
• Toggle individual categories (Functional, Analytics, Advertising) ON or OFF to suit your comfort level.
• Click “Save Preferences” to apply your changes immediately.

2. Browser-Level Cookie Management

All major web browsers allow you to manage, block, or purge cookies via their application settings. You can set your browser to reject all third-party cookies, notify you whenever a cookie is set, or wipe all cached cookie data upon exiting the browser:

• Google Chrome: Settings → Privacy and Security → Third-Party Cookies.
• Apple Safari (macOS & iOS): Settings → Safari → Advanced → Privacy → Block All Cookies / Prevent Cross-Site Tracking.
• Mozilla Firefox: Options / Settings → Privacy & Security → Enhanced Tracking Protection.
• Microsoft Edge: Settings → Cookies and Site Permissions → Manage and Delete Cookies and Site Data.

(Please note: Instructions may vary slightly depending on your browser version and operating platform).

3. Direct Meta Advertising Opt-Out

You can restrict how Meta uses your off-platform browsing behavior to serve targeted advertisements:

• Off-Facebook Activity: Log in to your Facebook or Instagram account and navigate to:Accounts Center → Your Information and Permissions → Your Activity Off Meta Technologies to manage or disconnect activity shared by businesses like WaggerSwagger.
• Ad Topic Preferences: Adjust your ad experience under Facebook’s Ad Preferences.

4. Industry-Wide Consumer Opt-Out Portals

You can opt out of cross-context behavioral advertising across hundreds of participating ad networks simultaneously via established self-regulatory programs:

• United States (DAA): Digital Advertising Alliance WebChoices Tool
• United States (NAI): Network Advertising Initiative Consumer Opt-Out
• Canada (DAAC): Digital Advertising Alliance of Canada AdChoices
• Europe (EDAA): European Interactive Digital Advertising Alliance (Your Online Choices)

5. Enabling Global Privacy Control (GPC)

To communicate your privacy preferences automatically across the web, you can install a browser or extension that supports the Global Privacy Control (GPC) (such as Brave Browser, Firefox, DuckDuckGo Privacy Browser, or the Privacy Badger extension). When our store detects an enabled GPC signal, we automatically suppress all non-essential targeting and Meta tracking scripts. Learn more at https://globalprivacycontrol.org.

7. What Happens If You Reject Cookies?

You are never obligated to accept non-essential cookies to shop with WaggerSwagger. However, your browsing experience may be affected depending on which categories you block:

• If you reject Advertising & Meta Pixel cookies: You will still see advertisements for WaggerSwagger on social media and across the web, but they will be generic and untailored rather than reflecting the specific pet decor, graphic apparel, or accessories you previously inspected.
• If you reject Functional & Analytics cookies: You may lose convenience features such as “Recently Viewed Products,” and we will be unable to analyze aggregate errors to improve site responsiveness.
• If you use third-party browser blockers to disable Strictly Necessary cookies: Core e-commerce systems will fail. Your shopping cart will not retain added items as you change pages, user authentication will fail, and WooPayments/Stripe will be unable to finalize your checkout safely.

8. Retention and Policy Updates

• Cookie Retention Periods: As detailed in our inventory tables, persistent cookies remain on your device for specific durations (typically 90 days for Meta tags and up to 1 year for consent preferences), unless you clear your browser cache earlier.
• Policy Revisions: We review our tracking scripts and update this Cookie Policy periodically to reflect new features, updated WooCommerce extensions, changes in our advertising strategies, or emerging statutory requirements. Any revisions will be published here with an updated “Last Updated” date.

9. Contact Us & Privacy Reference

If you have questions, comments, or concerns regarding our use of cookies, tracking pixels, or digital privacy practices, please contact our compliance desk:

• Store Name: WaggerSwagger
• Online Storefront: https://waggerswagger.store
• Privacy & Support Email: support@waggerswagger.store
• Physical Mailing Address:WaggerSwaggerAttn: Privacy & Compliance 4729 Mayer Trce Ellenwood, GA 30294

To review how we collect, store, and process your broader personal information (including order fulfillment, on-demand manufacturing routing, and customer support), please read our complete Privacy Policy.